On 29 April 2026,The Securities and Futures Commission (SFC) officially launched a presence on Rednote (Xiaohongshu) to bolster its digital outreach and public communication. This strategic expansion addresses the escalating complexity and volume of investment fraud; in 2025, the SFC recorded 898 scam reports—a 39% year-on-year increase. This trend persisted into the first quarter of 2026, which saw 222 reported cases, including a single financial loss exceeding $20 million.Paul Yeung, SFC’s Chief Governance Officer, emphasized that a proactive, multi-channel engagement strategy is essential to counter increasingly sophisticated fraudulent schemes. By leveraging Rednote’s extensive user base, the regulator aims to disseminate timely investor alerts and regulatory updates through relatable content, specifically featuring the anti-scam campaign. This initiative underscores the SFC’s commitment to modernizing investor education, fostering market vigilance, and mitigating financial risks within the Hong Kong market through accessible and transparent communication.
Source:https://apps.sfc.hk/edistributionWeb/gateway/EN/news-and-announcements/news/doc?refNo=26PR65