Consumer goods leaders are integrating sustainability into their operations by improving supply chain operations and leveraging technology. A study by IBM and The Consumer Goods Forum shows that 61% of leaders are aligning sustainability and operational goals, with 77% agreeing that sustainability investments will accelerate business growth. The study highlights the importance of recalibrating sustainability measurement and reporting, and leveraging AI, analytics, and automation to drive efficiencies. Successful examples from companies like Levi Strauss and Unilever are showcased in the study.
resource: https://esgnews.com/ibm-study-finds-consumer-goods-companies-boost-tech-budgets-by-34-to-align-sustainability-and-operational-goals/